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On April fools day, we ran a campaign for the women’s health charity Sister Circle, featuring stats so shocking they seem fake.
![](https://static.wixstatic.com/media/a31d71_92be1d05dbaf4f2c884f76093cce3d7e~mv2.png/v1/crop/x_0,y_89,w_1850,h_851/fill/w_747,h_344,al_c,q_85,usm_0.33_1.00_0.00,enc_auto/a31d71_92be1d05dbaf4f2c884f76093cce3d7e~mv2.png)
![725b9ad1-38f0-4e96-bdc3-b1377180b525.png](https://static.wixstatic.com/media/a31d71_cdee39682bc34d3ba11641034e478e44~mv2.png/v1/crop/x_0,y_99,w_925,h_466/fill/w_752,h_379,al_c,q_85,usm_0.33_1.00_0.00,enc_auto/725b9ad1-38f0-4e96-bdc3-b1377180b525.png)
![MicrosoftTeams-image (24).png](https://static.wixstatic.com/media/a31d71_9d16494888d842c889999543a7d39109~mv2.png/v1/crop/x_614,y_101,w_1243,h_654/fill/w_75,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/MicrosoftTeams-image%20(24).png)
We managed to secure free media space in iconic locations across London, such as Leicester Square, Westfield Shopping Center and South Kensington Station.
![09 lsqbillboard-2000x900-c 1.gif](https://static.wixstatic.com/media/a31d71_708c9a276c1446a0946c960f50612dbe~mv2.gif)
![05 Adidas-NorthernTotem-Aug-19-1-1-2000x900-c 2.gif](https://static.wixstatic.com/media/a31d71_081e3af2c3f84171b817d74a4d82ecea~mv2.gif)
We took the campaign online, and thanks to free impressions. managed to reach 200,000 people.
![image.png](https://static.wixstatic.com/media/966623_31b5619c724e4eafa9797d739ad04e1d~mv2.png/v1/fill/w_60,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/966623_31b5619c724e4eafa9797d739ad04e1d~mv2.png)
![katherine oderod.jpeg](https://static.wixstatic.com/media/966623_b4f65263fe23449080e0dee6730274cd~mv2.jpeg/v1/fill/w_177,h_384,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/966623_b4f65263fe23449080e0dee6730274cd~mv2.jpeg)
![WhatsApp Image 2024-04-04 at 12.54.18.jpeg](https://static.wixstatic.com/media/966623_a8271be26a4b4b9b8c7baafb11221ef4~mv2.jpeg/v1/fill/w_177,h_384,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/966623_a8271be26a4b4b9b8c7baafb11221ef4~mv2.jpeg)
![WhatsApp Image 2024-04-04 at 12.54.17.jpeg](https://static.wixstatic.com/media/966623_fba977483f3a40e4ae42d4d834be8756~mv2.jpeg/v1/fill/w_177,h_384,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/966623_fba977483f3a40e4ae42d4d834be8756~mv2.jpeg)
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